Elizabeth Arden introduces Visible Whitening range

Elizabeth Arden introduces Visible Whitening, an innovation in regimen-based skincare that helps improve skin’s youthful and healthy appearance. For the first time ever, the brand is controlling the production of melanin at all five stages. Clinically proven to improve skin’s surface brightness, Visible Whitening skincare leverages the brand’s 100 years of product innovation, scientific research and face-to-face spa experience. See brightening and pigment diminishing benefits immediately and over time.






Last week, the dear peoples from Elizabeth Arden Singapore invited me down to Robinson to have a pampering facial session using all the new Elizabeth Arden Visible Whitening range at their Personal Stylish Room.


Robinson Personal Stylist room is small private room specially for Robinson customers who need helps in Personal shopping (I'm not too sure how it works, You can check it out with Robinson)



The facial was pretty relaxing, thought some of the products does feels abit stingy on my sore skin (I have major flu attack days before the facial, so the skin between my lips/ nose and around my mouth were very dry, tight and flaky~ OUCH~)

That wasn't the main point, the whole facial massage, cleansing and all using the New Elizabeth Arden Visible Whitening range was prettty relaxing, I think I doze off abit towards the end~ (lolx)

The products doesn't feel too oily not sticky on my skin (Sorry, I forgot to take a before and after pics.... anyway, it won't look much different cos of the dim yellowish lighting inside the Personal Stylish Room.

Skin does look abit vibrant~  bbcream helps alot for making my skin look fresh and clear (it has a light coverage that helps to even out skin discoloration/redness.)


Alright, let's get into some product introduction~

Elizabeth Arden introduces Visible Whitening, a breakthrough regimen-based skincare collection that, control melanin production at all five stages, while also enhancing skin’s ability to reflect light.

Skin is exfoliated, pores look minimized, light reflectivity is improved and there is decreased appearance of melanin on the skin’s surface.

In fact, 93% of women showed an immediate clinical improvement in skin brightness, radiance, tone and texture. The Visible Whitening comprehensive skincare line leverages the brand's 100 years of product innovation, scientific research and face-to-face experience for visibly whiter, brighter and more radiant looking skin.

Biological and environmental factors such as aging, hormones, inflammation and exposure to UV rays can produce excess melanin, leaving skin darker in tone. At the same time, environmental factors can decrease collagen and elastin and increase pore size, leaving skin thin and rough.

As a result, light reflectivity is reduced and skin loses its vibrant, healthy glow.

To combat both issues, Research & Development at Elizabeth Arden has created Visible Whitening System technology, a scientific approach that utilizes a complex symphony of ingredients to address the visible effect of lines, wrinkles and uneven skin tone including minimizing the look of hyper-pigmentation and maximizing skin's radiance.

The Visible Whitening regimen features innovative ingredients including vitamin C derivatives and SpectraBrightTM, a potent botanical Hops extract that originated from France and acts on signal reaction from UV light and melanosome transportation, to prevent melanin production.

With ingredients like licorice root extract, Vitamin C derivatives and SpectraBrightTM, the VisibleWhitening System technology counteracts melanin production at all five stages:
1. Signal reaction from UV light
2. Tyrosinase synthesis
3. Melanosome formation
4. Melanin transportation
5. Deposition of melanin






However, melanin inhibition only treats part of the problem. With a combination of ingredients including antioxidants, collagen and elastin boosters, pore reducers, and diamond and pearl powders, VisibleWhitening System technology is clinically proven to create a surface that reflects more light. “When we began thinking about this line, we really examined how best to formulate each product to get the most efficacious whitening results,” says Art Pellegrino, Vice President of Research and Development, Elizabeth Arden. “What we discovered is that it is best to individually design each product to ensure efficacy.”



Key ingredients:

• SpectraBrightTM – a potent botanical Hops extract
• Diamond Powder – reflects light to instantly enhance skin’s brightness
• Pearl Powder and optical diffusers such as Mica, Silicone and Pigment—impart immediate radiance
• Vitamin C derivatives—helps enhance skin’s brightness and diminish darkness over time
• A blend of Olive tree extract, Zinc PCA and stabilized Vitamin C – fights the formation of dark spots and discoloration

Immediate benefits:

• Exfoliates, minimizes the look of pores, improves light reflectivity
• Decreases look of melanin on skin’s surface

Long-term benefits:

• controls melanin production at all five stages for a flawless, even toned, translucent appearance
• Improves hydration
• Strengthens collagen/elastin matrix

Each product in the VisibleWhitening line was uniquely developed to enhance the whitening and brightening power of every other product in the collection. To achieve the most beautiful porcelain looking skin possible, it’s optimal to use all of the VisibleWhitening products within the skincare regimen.



The regimen (Product rundown~)

CLEANSE
Visible Whitening Smoothing Cleanser (125 ml.) SG$ 55.00

This gentle foaming formula cleanses, purifies and detoxifies skin. Melting micro beads and enzyme instantly remove surface melanin. Skin looks brighter, more even toned and glowing.







TONE 
Visible Whitening Pore Minimizing Toner (200 ml.) SG$ 70.00

This mild, refreshing toner immediately soothes, calms and clarifies skin with Green Tea Exact, while Witch Hazel helps minimize the look of pores.





TREAT (AM) 
Visible Whitening Melanin Control Day Essence (30 ml.) SG$ 130.00

This concentrated yet lightweight daytime serum contains Diamond Powder to instantly brighten the look of skin and even out tone. Vitamin C derivative and plant extract help reduce the appearance of existing dark spots and help prevent future excess pigmentation. Dermis enhancer support skin’s natural collagen and elastin. Skin appears smoother, more even and luminous.


TREAT (PM) 
Visible Whitening Melanin Control Night Capsules (50 capsules) SG$ 140.00

This high performance nighttime serum delivers Vitamin C derivative as well as SpectraBrightTM technology, a potent natural hops extract which originated from France, prevents melanin synthesis.

Powerful antioxidants includinLicorice and other plant derived extracts fight the damaging effects of pollution and support skin’s natural and collagen elastin matrix. Skin looks profoundly smoother, crystal clear and translucent.





HYDRATE 
Visible Whitening Smooth and Brighten Emulsion (100 ml.) SG$ 120.00

This sheer, silky lotion is formulated with micro-fine Pearl Powder and other optical diffusers for an instant glow.

Hyaluronic acid derivative and botanical extracts blend hydrate and help prevent moisture loss. Melanin inhibitors help fight the appearance of dark spots and discoloration. Skin appears clear, smooth, translucent.
MOISTURIZE 
Visible Whitening Firm and Reflect Moisturizer (50 ml.) SG$ 120.00

This luxurious cream formula deeply hydrates and immediately brightens skin with micronized Diamond Powder. Purified mushroom extract encourages surface cell turnover and reduces the appearance of pores, while a silicon derivative replenishes skin’s essential moisture binding proteins and fights moisture loss.

Vitamin C derivative fights the formation of dark spots and discoloration. Skin feels soft and supple, and looks even toned, fresh and luminous.


BRIGHTEN
Visible Whitening Illuminating Eye Serum (15 ml.) SG$ 85.00

This advanced eye serum instantly brightens the look of eyes with micronized Diamond Powder. Melanin inhibiting technologies including Tyrosinase inhibitors brighten the look of eyes overtime.

A blend of Algae extracts fights the appearance of dark circles and puffiness. Delicate eye area looks smoother and more even in tone.




PROTECT 
Visible Whitening Multi Targeted UV Shield BB Cream SPF 30 PA++ SG$ 80.00

This daytime formula can provide UVA/UVB and anti-oxidant protection with SPF 30 and biomimetic peptide. Hyaluronic acid derivative instantly hydrates.

Melanin inhibitors and a Vitamin C derivative fight the appearance of discoloration. Adenosine helps diminish the look of fine lines. Skin looks smooth and even toned with a soft, translucent glow.

In three skin-enhancing shades: Shade 1, Shade 2 and Transparent.











Price::
Visible Whitening Smoothing Cleanser (125 ml.) (SD$ 55.00)
VisibleWhitening Pore Minimizing Toner (200 ml.) (SD$ 70.00)
VisibleWhitening Melanin Control Day Essence (30 ml.) (SD$ 130.00)
VisibleWhitening Melanin Control Night Capsules (50 capsules) (SD$ 140.00)
VisibleWhitening Smooth and Brighten Emulsion (100 ml.) (SD$ 120.00)
VisibleWhitening Firm and Reflect Moisturizer (50 ml.) (SD$ 120.00)
VisibleWhitening Multi-Targeted UV Shield BB Cream SPF 30 PA++ (SD$ 80.00)
Visible Whitening Illuminating Eye Serum (15 ml.) (SD$ 85.00)



Elizabeth Arden Visible Whitening range is now available at all Elizabeth Arden Beauty Counters.







Disclosure:
I'm not affiliated with the company.
Information extracted from the press released.